Social Media, it’s a love/ hate relationship indeed! It provides you with the chance to keep up to date with friends, show off a perfectly positioned dessert, and post honest reviews about a product or recent event. However, with these digital free speech opportunities, a simple ‘click of a button’ could have a greater impact that could potentially affect your career.
A recent article published by the Huffington Post stated that over 70% of employers admitted to using social media during the recruitment process, a figure that has significantly risen by 59% since 2006.
So why do employers use social media as a way to get a first impression on potential employees? It’s simple. Because they can!
In this day and age, and with the power of social media we have popped together 3 tips to detox your online platforms and prep for a potential HR professional stalking…
Make it Personal
Cultural fit is the likelihood that someone will reflect the core beliefs, attitudes, and behaviours that make up an organisation. According to Jobsite, lack of reflection is one of the main reasons for high levels of staff turnover and can cost a company between 50-60% of the person’s annual salary, placing emphasis on personality during the recruitment process.
Your social media pages are a reflection of your personality, from your views to your hobbies, hence why employers are using them as a recruitment resource to see if you are a ‘Cultural fit’.
From personal achievements to family events, no matter what kind of person you are, you can ensure your social media presence reflects this and endears you to appropriate companies.
Build your Network (and knowledge)
If you haven’t already got it, ‘LinkedIn’ is incredibly powerful during the job search and the recruitment process. It acts like a digital CV, with the opportunity to link with local employers/ recruiters to build your network.
It’s the best place to reach out to key industry professionals by following ‘influencers’ from your chosen career sector to improve industry knowledge. It also allows you to highlight any relationships you may have already built, allowing public recommendations to show potential employers what you’re really like to work with.
You can also showcase interests via Facebook and Twitter by following certain pages to help build knowledge that could aid the interview process (For great tips and advice follow: @jobchange2007)
Don’t be a ‘Negative Nancy’
This pretty much goes without saying, but do not post anything you wouldn’t want your employer to see.
No one is a ray of sunshine 24/7, but if you’re consistently using social media to post negative rants or remarks, this could reflect badly for your job search. Of course it’s a given that speaking poorly of your employer is a red flag, but too much negativity could make an employer think you’re hard to please.
We understand self- expression and freedom of speech, but take some time to think before posting and if you aren’t particularly in the best of moods- take a walk, have a cuppa just try not to post irrationally.
If you have any questions with regards to social media, we run a FREE Basic IT course that has a section on social media and job searching. Feel free to call us today on 0800 122 3510 or email us on email@example.com to set yourself up with an induction.